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The Middle Grade Market

By on June 25, 2023   /   Articles, For Writers, Publishing & Promotion  
four children looking at a book

A recent issue of Publisher’s Weekly was largely dedicated to identifying shifts in the children’s book market and discussing the challenges and triumphs of middle grade literature.

Red box with white letters, PW

Let’s Start With the Challenges

Middle grade book sales have fallen over the past couple of years. That decrease includes both hardcover and paperback print sales. There’s been a buzz over the past year about large bookstores cutting back on the number of hardcover books they keep in stock.

Another roadblock faced by children’s authors and publishers is related to the pandemic. In-person school visits, book store appearances, and speaking opportunities were not possible for a while. These visits are the primary way many middle grade authors connect with their audience.

According to Publisher’s Weekly, even reviews are not handed out as readily as they were in the past. A reduction in industry reviews also limits visibility and discoverability for new books and debut authors.

 

And Now for the Good News…Let’s Start With Indie Bookstores

shelves with books, red seats, people reading

Independent bookstores are scheduling events and engaging young readers. These local gems provide a platform for authors to connect with readers and for kids to connect with books.

Even when there aren’t events going on, indie bookstores offer a personal touch. Booksellers talk to kids about their reading preferences and guide them toward new titles they may not have found on their own. That one-on-one engagement goes a long way toward creating book sales.

Whether you’re a middle grade author, a young reader, or an adult trying to pick out the right book for an 8-13-year-old in your life, form a relationship with your local independent bookstore. You won’t be sorry.

 

Teachers, Librarians, Parents, and Guardians

classroom, students in blue, teacher standing

While kids are the target audience, the best way to get books into their hands is to get the attention of the people who are going to be buying the books. The adults are often the gatekeepers in the middle grade arena.

School visits are on the rise again, and that’s definitely a great way to boost sales and increase visibility. Reaching out to librarians to schedule an in-person visit can boost sales of your backlist as well as your latest publication.

You can also reach this customer base online. Consider tailoring your social media marketing toward the adults in a kid’s life. Look for ways to include educational content in your posts. Offer tips on literacy and book selection, and use hashtags that will help your posts reach your customers. 

It may also be advantageous to engage with influencers. Follow some bookstagrammers and parenting bloggers. Making sales to adult gatekeepers is great, but the real pay-off is in the word-of-mouth marketing that can follow that purchase. Influencers who have a substantial number of followers can magnify the word-of mouth effect.

 

So What’s Selling in Middle Grade?

Among the books that are selling, there are some definite trends. Take a look at any major bestseller list and some market trends will immediately stand out.

 

Graphic Novels

orange book cover, yellow text, boy riding seahorse

While overall sales of middle grade books might be down, authors like Jeff Kinney, Dav Pilkey, and Raina Telgemeirer are continually topping those bestseller lists. These books have been popular with kids for a while, but now teachers, librarians, parents, and guardians are getting on board.

A couple of years ago, a lot of adults didn’t see graphic novels as “real reading.” As the popularity of this format has grown and the availability of these books has increased, the stigma has fallen away. Adults are buying graphic novels and kids are devouring them.

 

Nostalgic Titles

blue background, white text, girl adjusting shoe

The current resurgence of book banning has reminded readers of frequently banned authors of yesteryear, like Judy Blume. And the movie adaptation of Are You There God? It’s Me, Margaret has sent sales soaring. Judy Blume books are flying off the shelves, and a whole new audience is receiving them with open arms.

Noticing the sales generated by graphic novels, publishers have combined the popularity of this format with the nod toward nostalgia, and the result is overwhelming. Graphic novel editions of everything from Magic Treehouse books to the Babysitters’ Club are showing up on bookshelves.

 

What’s Next for Middle Grade?

If you can answer that question, you may have found your golden ticket to fame and fortune. While no one can feel secure in predicting the future, there are some trends beginning to emerge. 

blonde woman, white t-shirt, book with confetti

Booksellers are seeing kids tend toward books with darker themes. Tantalizing adventure, edge-of-your-seat suspense, and some scary stuff – all within middle grade boundaries – are attracting the attention of young readers. Equally attractive are books with a touch of magic. This may be where the trend is headed, but then again, it’s anybody’s guess.

There are also a growing number of books by BIPOC authors being published, and readers are ready for them. More kids are being drawn toward books where they see themselves represented. It was a definite hole in the children’s book market, and the current trend toward publishing diverse books is growing steadily and generating sales.

So whether you are a reader, a writer, or a gatekeeper of middle grade books, look ahead with confidence. Author visits are on the rise, indie bookstores are champions, and there’s a lot of enthusiasm surrounding graphic novels, nostalgic texts, and diverse books. Sales may have hit a slump, but the future is bright for middle grade!

 

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June 26th is National Canoe Day.

By on June 23, 2023   /   Articles, Fiction  

National Canoe Day makes me think of fun, excitement, and the great outdoors. It also makes me think of white water, rapids, and capsizing. These books will send you on a watery adventure but not to worry … you don’t need a life jacket.

Northwind by Gary Paulsen.

When a deadly plague reaches the small fishing camp where he lives, an orphan named Leif is forced to take to the water in a cedar canoe. He flees northward, following a wild, fjord-riven shore, navigating from one danger to the next. Yet the deeper into his journey he paddles, the closer he comes to his truest self as he connects to “the heartbeat of the ocean . . . the pulse of the sea.”

This stunning New York Times Bestseller from the survival story master, set along a rugged coastline centuries ago, does for the ocean what Hatchet does for the woods, as it relates the story of a young person’s battle to stay alive against the odds, where the high seas meet a coastal wilderness. With hints of Nordic mythology, Northwind is a captivating adventure.

Follow the River by Paul Greci.

When Billy and his dad are injured, Tom summons the courage to get back on the water to save them. This time, he must travel in a rickety old homemade canoe through the Alaska wilderness to get help. But it’s not just the canoe and the terrain he has to worry about—he’s surrounded by adversaries. Are his skills enough to fight them off or will his journey be cut short and Billy and his father left stranded?

 

 

Journal of a Travelling Girl by Nadine Neema.

Eleven-year-old Julia has lived in Wekweètì in the Northwest Territories since she was five. Although the Wekweètì people have always treated her as one of their own, she sometimes feels like an outsider, disconnected from their traditions and ancestral roots.

When Julia sets off on a canoe trip with her best friends, Layla and Alice, she’s happy. However, the trip is nothing like she expected. She’s afraid of falling off the boat, of bears, and of storms.

Gradually, Grandma and Grandpa show her how to survive on the land and pull her own weight. They share their traditional stories with her. Julia learns to gather wood, cook, clean, and paddle the canoe and, in the process, becomes more connected to her community.

The Porcupine Year by Louise Erdrich.

Omakayas was a dreamer who did not yet know her limits. When she’s twelve winters old, she and her family set off on a harrowing journey in search of a new home. They travel by canoe westward from the shores of Lake Superior along the rivers of northern Minnesota. While the family has prepared well, unexpected dangers, enemies, and hardships push them to the brink of survival.

Omakayas continues to learn from the land and the spirits around her and discovers that no matter where she is, or how she is living, she has the one thing she needs to carry her through.

The Porcupine Year is the third novel in The Birchbark House Series, stories of one Ojibwe family’s journey through one hundred years in America, written by New York Times bestselling author Louise Erdrich.

National Canoe Day Activities to connect with your reading:

Make your own origami canoe.

Tips for a successful canoeing adventure.

Learn the paddle strokes.

Find out more at the American Canoe Association.

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WNDMG Wednesday — Interview with Debut Author Jude Atwood + a List of Great Spooky Fantasies

By on June 21, 2023   /   Articles, WNDMG  
We Need Diverse MG Logo hands holding reading globe with stars and spirals floating around

We Need Diverse MG Logo hands holding reading globe with stars and spirals floating around

Illustration by: Aixa Perez-Prado

 

“When Clara woke up Saturday morning, the dolls were staring at her with their cold, lifeless eyes.” —First line Maybe There are Witches.

I’m a sucker for a great opening line. When I read this one, I knew I had to read Maybe There are Witches. The imagery has prepared me to read a great spooky fantasy. Getting to know this debut author was even more of a treat.

MAYBE THERE ARE WITCHES

First, a little about the book:

A middle school girl moves to a small town and discovers that her great-great-great grandmother was executed there for witchcraft in the 1800s. After she finds a message addressed to her in a century-old book, she realizes that she and her two new friends must stop a deadly catastrophe predicted by a 19th-century witch. But as their adventure takes them through historic cemeteries, rural libraries, and high-octane academic bowl tournaments, something sinister is lurking, watching, and waiting…

Influences

This is your first book and you’ve created a fast-paced, high stakes story, with witches. That’s amazing. What books influenced you as an author?

I’ve always liked middle-grade books that have a bit of a puzzle to them, where the story unfurls a little at a time.

One of my favorites growing up was Ellen Raskin’s The Westing Game, about a diverse group of characters in an apartment building who work in teams to win a rich man’s fortune.

I also loved the spooky Gothic mysteries that John Bellairs wrote, like The House with a Clock in Its Walls.

The House With a Clock In Its Walls (Lewis Barnavelt Book 1) by [John Bellairs, Edward Gorey]

My mom was an English teacher, and one year for Christmas she gave me a copy of Louis Sachar’s Holes. I was a grown-up—I had just finished grad school, in fact—but she thought I’d like it. She was right; I loved it!

Like those authors–and many more–I try to write books that have a whimsical sense of narrative complexity, with pieces that you can uncover and wrap your head around little by little.

Lessons Learned as an Author

That helps me understand what brought you to write this particular book. Can you tell me what you learned in the process?

I’d like to say that I learned how to write a book quickly and easily, but I am working on my second novel now, and I regret to inform you that it’s like a whole new process. Figuring out who the characters are and what their journey will be is a lot like meeting new people and exploring a new place, all from scratch.

However, I did learn that a huge, huge task—like writing a novel—is achievable if you just keep at it. There was a time when I was about 1/3 finished with Maybe There Are Witches and it felt like I might never finish. I’d write when I found the time, for a few hours a day, but what I’d finished seemed so small compared to what I had left to do. And then I’d put in another day of writing, and another, and eventually, I had a book. (And then of course I had to rework it into a second draft, and then a third—but you get the picture!)

Clara’s Journey

In your story, Clara is thirteen years old, and she’s moved more than once in the past few years. At the beginning of the book, she and her mother move from California to a very small village in Illinois, into a house they inherited from her grandmother. What was important about having Clara go to places she’d never been and work with people she didn’t know?

I think that as soon as we’re aware of other human beings, when we’re very, very young, we begin this journey of figuring out how to get to know other people. In some ways, this is how we get to know ourselves.

In my own life, I know that sometimes people I found off-putting or rude at first became some of my best friends, and I also have some very close friends now who have told me their first impression of me was that I was cold or detached. I wanted Clara to be going through this process, learning to understand some new people, while she’s also uncovering her own family history.

Puzzles

You’ve told us you like books with puzzles. The kids in your book go on a quest that involves some puzzling and deciphering. I bet you really like puzzles.

 

I do! I like all sorts of puzzles, especially word games. And I think a lot of reading and writing involves the elements of puzzles—of figuring out what something means, or figuring out which word fits in a particular place. Rhymes, puns, jokes, even telling someone about your day and trying to get the right tone—it all involves figuring out the right words that fit in the right place.

The past is a puzzle, too. Any time you want to understand something you weren’t present for, you’ve got to, basically, look for clues and evaluate the evidence. You can talk to people who were there, or read about history, or visit places where something happened. It’s all about finding the pieces to understand a mystery, when you think about it.

Dogs or Cats?

Finally, one question for fun—dogs or cats?

I should preface this by saying that I respect all animals. When I was growing up on the farm in Illinois, we had lots of pets. We had cats and dogs, tropical fish, a parakeet, a turtle, a lizard, and even a pet cow named Taffy.

That said, today my heart belongs to my dog Koko, a mixed-breed black-and-white rescue dog who weighs about twenty pounds. She is very smart, and very sleepy.

Learn more about Jude and his projects at:

Website: https://judeatwood.tv/
Twitter: @JudeAtwood
Instagram: @JudeAtwoodSketches
Facebook: facebook.com/JudeAtwoodSketches

Interested in reading more Spooky Fantasies, check out:

Greenglass House by Kate Milford

“An abundantly diverting mystery seasoned with mild fantasy and just a little steampunk.” – Kirkus

Thomas Creeper & the Gloomsbury Secret by J.R. Potter

“A delightfully dark story, hilariously and matter-of-factly morbid, that evokes a modern setting with a decidedly old-fashioned feel.” -Booklist

Freddie vs. the Family Curse by Tracy Badua

“A spirited fantasy enriched with Filipino culture and history.” – Kirkus

The Girl and the Ghost by Hanna Alkaf

“A Malaysian folk tale comes to life in this emotionally layered, chilling middle grade debut.” – HarperCollins

Coraline by Neil Gaiman

oraline by Neil Gaiman“A magnificently creepy fantasy pits a bright, bored little girl against a soul-eating horror that inhabits the reality right next door.” – Kirkus

If you’d like to learn more about writing spooky middle grade stories, check out this post.

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