For Writers

Crafting Purpose: Why Writers Need Mission and Vision Statements

Writer sits at a desk writing with pen in hand beneath a desk lamp

Successful businesses often refer to their companies’ mission and vision statements as foundational to their success. These statements help companies define purpose, stay focused, and set goals. If you’re a writer, you probably realize that purpose, focus, and goals are important to your writing life. But have you considered defining them with your own mission and vision statements?

The illustration shows a man in business attire leaning on a chart that contains a pie graph and a bar graph while holding a target in the opposite hand.

 

The  Mission Statement

A mission statement defines your creative purpose. There are a lot of distractions in the writing world, and it’s easy to find ourselves with multiple unfinished projects or on a path we did not intend to travel. A mission statement will narrow the focus of your work to only that which you have identified as important and will help you establish your “author brand.”

 

When defining your mission, it’s important to ask yourself a couple of questions. These questions will guide the development of your mission statement and help you maintain focus. 

 

What do I most like to write?

Identify the genre and style you gravitate toward. Finding joy in the creative process will yield a more authentic voice and produce stronger motivation. Your passion will sustain you through the tough times and will shine through to your readers.

 

What is my creative purpose?

Maybe your creative purpose is very personal, like writing stories that record your family’s history. Maybe your purpose is larger, and you want to make a positive impact on the social and emotional development of young children. Or perhaps you are driven to bring science to life in ways that draw kids into STEM. Articulate your greater purpose and allow that purpose to guide you.

 

Once you’ve answered both of these questions, you’re ready to craft a mission statement that defines your creative focus. Identify that focus and be very selective with the action verb(s) you use. Here are a few examples of possible mission statements:

 

  • My creative works will shine a light on the lived experiences of LGBTQ+ youth.
  • I write to preserve the stories and personalities that shaped our family.
  • My books will engage young adult readers in imaginative worlds where diversity is celebrated and good triumphs over evil. 
Two images -- one with an a person sitting at a desk writing on a laptop and the other of a woman sitting in a casual chair with her feet on an ottoman and a laptop in her lap

The Vision Statement

A vision statement gives you a trajectory toward an ultimate destination. It’s less about what you will do and more about who you will be.

 

To craft a vision statement, picture what success looks like for you. This isn’t a wish or a dream; it’s a realistic image of your future self that will help you generate specific goals. Ask yourself these questions:

 

What impact do I hope to make with my writing?

Your impact is about the effect you want to have on your readers. Some writers want to bring humor and joy to childhood. Others want to reveal untold stories from the past or make sure kids from marginalized groups find themselves represented in books.

 

What do I hope to achieve?

You might define success in a personal way, like presenting your family with bound copies of family history, complete with photographs, descriptions, and meaningful stories that shaped generations. Or, maybe you aspire to see your books on the shelves of bookstores and in the hands of readers. 

 

Your vision statement declares your aspirations. It’s about your creative legacy and the long-term impact of your work. As the name suggests, this is something visual, so many writers find it helpful to create a vision board. Whether you create a visual display or not, articulating your vision is a powerful step. Here are a few examples of possible vision statements:

 

  • To create thought-provoking poetry that addresses social justice and creates change in my community
  • To bring history to life for elementary-age children through engaging reading material published in educational resources.
  • To build a body of work that helps young readers from marginalized populations feel seen, valued, and empowered

Setting Goals

Once you have your mission and vision established, your writing has a focus and a destination. Now you are able to set measurable goals that will get you to that destination. 

Red and white concentric circles form a target; an arrow pierces the center of the target

 

One goal might focus on your work habits. Many writers like to set a specific number of words, pages, or minutes they will write each day. Another goal might focus on building your craft, like attending three craft workshops within the calendar year. If you seek publication, you probably want to set some goals involving your connection to writing communities, submissions to literary agents, and the establishment of your online presence.

 

Be sure to avoid setting goals that rely on the responses of others, like securing a literary agent within six months or winning a Pulitzer prize. These are great aspirations to work toward, but your goals should focus on what you can control.

 

Once your purpose, focus, and goals are established, you can weed out the activities that don’t serve you and make a plan for achieving your goals. Now there’s only one thing left to do….Write!

 

 

EDITOR SPOTLIGHT: Meet Kristin Gilson, Editorial Director at Aladdin

Photo of ediorial Director Kristin Gilson

We are thrilled to welcome Kristin Gilson to the Editor/Agent Spotlight on The Mixed-up Files of Middle Grade Authors today.

Photo of ediorial Director Kristin Gilson Kristin Gilson is the Editorial Director of Aladdin, an imprint dedicated to quality commercial fiction and non-fiction for ages 12 and under.

Gilson began her long career in children’s publishing at Knopf and spent many years at HarperCollins and Penguin Random House before joining Aladdin. She is primarily looking for fiction and is drawn to stories with honesty and heart; books that make her laugh, cry, think, and feel; and quirky characters who are looking to find, figure out, or create their place in the world. She loves smart protagonists, sibling or found family stories, snarky humor, and books that speak to the growing young LGBTQ and GNC community.

A lifelong lover of books and reading, Kristin still has her very first library card!

Welcome to the blog, Kristin. We’re excited to learn about your editorial journey. Can you share any highlights or insights learned along the way from your early days at Knopf to your role at Aladdin?  

“Never underestimate the power of the paperback.”

Before I came to Aladdin all of my editorial positions had been focused primarily on paperbacks, though they encompassed the full range of paperback publishing—straight reprint conversions, traditional acquisitions, original titles developed in-house and with packagers, and licensed/tie-in publishing.

Publishing Opportunities

Publishing a title in paperback can create opportunities to reach different and often much broader audience and build a long tail that can sustain a title or author for years to come. Even in the case of a straight reprint conversion from hardcover, a strategic paperback publication—one that may involve a new cover or added bonus materials—can change the trajectory of a book and land it on a bestseller list!

Are there any updates you would add to your Wish List?

Given the impact that various recent events have had on young readers, I would add shorter/easier reads that still have relatable content for middle-graders and emphasize my desire for humorous and lighthearted stories. We are also publishing very little non-fiction at this time.

Building on Success

Congratulations on the release of your latest projects, including two NYT Bestsellers: Megan E. Freeman’s Away, the companion book to Alone; and Edgar Award winner James Ponti’s City Spies: London Calling.

How did you initially discover these authors?

I wish I had a triumphant story about how I saw a spark in a slush manuscript or hand-picked them after a presentation at a writer’s conference. But the truth is that I inherited them both from my predecessor at Aladdin. And boy am I glad I did.

What made you want to acquire their manuscripts?

From a business perspective, it was the fact that their previous books had done well and I wanted to build on that success. From a creative perspective, it’s because the authors had created such wonderful characters and scenarios and I wanted to see what they could create next and share that with readers. The fact that both authors are absolutely wonderful to work with was a plus as well.

Revisions

Typically, are there many revisions from acquisitions to final draft?

Sometimes, sometimes not—there are so many different things that factor into it. An author who prefers a more collaborative approach might submit something in a rougher or looser form so they can use my feedback to guide them as they work on the next version; others might prefer to get input from peers and sensitivity readers and do a lot of revising and polishing before I even see it; and still others will reach out to me to discuss things during the writing process so that when the manuscript comes to me we’ve already resolved things that might have needed revising. The important thing to know is that it doesn’t really matter how many revisions it takes as long as the author, the editor, and most importantly the readers, are excited about how it turned out.

Companion Books

Speaking of Freeman’s Away, what are the challenges and joys in editing a companion book? Can you share what this process was like?

Book cover of Away plus New York Times Bestseller The biggest joy is being able to return to characters and a world that you are already familiar with and get to know them a bit better or a bit differently. Those same things can also be challenges, because you can’t change their characteristics to fit the new story, the new story has to fit with what has already been established.

In the case of Away—which runs parallel to Alone—fitting the timeline was a pretty major challenge. This led to a fair amount of discussion and margin comments to make sure things were unfolding in a way that made sense, and that characters were developing accordingly. Fortunately, the use of different narrative forms allowed the story to take some leaps in time that would not have been easy to accomplish in a straight prose novel.

 

“Freeman delivers an engaging tale in which young crusaders strive to overcome both parental passivity

and corrupt authorities to discover and expose a dastardly scheme. . . . Scary and satisfying.”

Kirkus Reviews

Series Proposals or Stand-Alones?

Michael Vey book cover

Did Ponti’s City Spies series and Richard Paul Evans’ Michael Vey series begin as stand-alone novels or were they series proposals?

They were both series proposals, though the extent of both series has gone beyond what was initially acquired. (As an editor, my favorite kinds of series are those that allow you to build on them if the initial titles are successful, but at the same time are not reliant on additional books to complete a story or character arc. We don’t like to leave readers hanging.)

About that first library card…

We love that you still have your very first library card. What books or genres caught card-carrying young Kristin’s attention?

I’ve always been drawn to realistic fiction, stories with strong girl protagonists, and books that pack an emotional punch. I also loved (and still love) books about big families and secret clubs. To that point, some of my most cherished books from childhood are

  • The Saturdays, by Elizabeth Enright,
  • The Secret Language, by Ursula Nordstrom,
  • Summer of the Swans, by Betsy Byars,
  • Jennifer, Hecate, Macbeth
  • William McKinley and Me, Elizabeth, by E. L. Konigsberg,
  • Are You There, God? It’s Me, Margaret, by Judy Blume, and
  • The Cat Ate my Gymsuit, by Paula Danziger.

(Young Kristin would be absolutely floored by the fact that not-young Kristin has had the good fortune of meeting some of these favorite authors!)

Kristin Gilson's actual, very first library card from 1971

Submissions

How and when can authors submit to you?

Their agents can submit to me via email at any time.

Are there any upcoming titles/current projects you are excited about?

I’m really looking forward to the publication of Hurricane Heist, the second book in James Ponti’s new series The Sherlock Society, this fall.

book cover of Hurricane Heist with four teens and their biclcles and inclement weather in the distance

BONUS Editor Lightning Round:

  1. Query/Pitch pet peeve: _I wrote this story for my grandchildren.”
  2. Please don’t send me: _picture books______
  3. Title on your TBR pile: _The Bletchley Riddle_by Ruta Sepetys & Steve Sheinkin 
  4. PB you could probably recite by heart: Goodnight Moon by Margaret Wise Brown. (It’s a classic for a reason.)
  5. Favorite line from a mg or YA novel: From Gayle Forman’s novel, I Was Here: ”Some messes can wait.”

Reluctant Reader Meet Reluctant Writer

Young girl sitting at her desk with her head down in a book.

As educators, parents, and creatives, we are very familiar with the notion of the reluctant reader: young—and old—readers who dread picking up a book, yet alone finishing it! Educators struggle with recommending interesting stories to unmotivated readers. Parents struggle with unfinished library books that their children just HAD to have. Writers struggle with creating unique and binge-worthy tales for their audiences. While the concept of a reluctant reader is well known, its counterpart—the reluctant writer—may not be as popular. 

Some students may be labeled as reluctant writers because they have a deadly aversion to writing. Be it a short-answer response on their exams, or a creative story for an assignment, reluctant writers have zero desire to put their thoughts down on paper for whatever reason. This scenario happens to the best of us and I would proudly declare that I consider myself to be a reluctant writer. Even if I know I have amazing stories to tell, when it comes time to sit down and put pen to paper, my brain shuts down!

For many of us, the start of a new project is always exhilarating. It’s thrilling to sit up and think about new characters, new worlds, and new loves. The entire process is always exciting at the beginning. When you open up a fresh, blank document and start typing your first words, all of your ideas flow easily onto the page. The story starts off strong and your characters come to life while you document their trials and tribulations. Your plot thickens as you hit a groove and steadily add to your word count day after day after day. But then suddenly, it happens without warning ~ writer’s block. 

Clip art of a boy at his desk with his hand on this chin, staring into space.

Your ideas become stale, your writing stalls. Your blank pages stare back at you, judging your ineptitude. Your characters whisper behind your back and mock your inability to continue the story. Your world fades the longer you miss your streak and fail to add new words. Eventually, you stop opening the document and move on to a different project. Another manuscript sits in your folder, hoping to see the light of day again, but you both know that story is done. This vicious cycle of new stories, vigorous writing, stalled plotlines, and incomplete manuscripts lives at the heart of today’s truth. 

Writing is numbing. 

It’s extremely difficult to maintain a strict writing schedule when you have life coming at you from all sides. Plus, brilliance rarely strikes every day, so I believe it’s bad practice to force yourself to write every day. Burnout is real and so is the pain of being unable to complete your beloved manuscript. This pain becomes so numbing, you’re unable to do anything else. 

Yet knowing that inspiration comes when it wants, it’s very possible you’ll miss it if you don’t have a steady routine. I know this sounds very contradictory, but the writing process is not just about writing. There are so many other writing-related things you can do when you are caught in the middle of a creative drought. 

Learn to acknowledge the numbing feeling of writer’s block and look for ways to break free from it. Invention is the most difficult part of creation, regardless of the medium you work in. And it’s hard to find the right words to articulate the vision you have in your head. Oftentimes, the words don’t want to come or the scenes just don’t flow.

To trigger my creative side, I’ll take a break from forcing myself to write and wind down by reading or watching shows. Once inspiration hits, I’ll have a brainstorming session to help me get over my writer’s block. Nothing major or planned. Just a quick free write to jot possible ideas down on paper. Usually, this gives me a starting point for stalled manuscripts and I will feel ready to return to them.

Another helpful tip is having writer friends or accountability partners that understand what you’re going through and can pull you out of your self-inflicted misery. We all go through bouts of imposter syndrome, but it doesn’t mean you need to succumb to this malady. It’s important to acknowledge when we’re feeling this blockage and fight to find a way to step away from the numbing pain to seek another new beginning. 

Aerial shot of a group of writers sitting a table with their laptops, notepads, clipboard and drinks during a session.

The more you allow yourself to write without restraint, you’ll find the ideas flowing more freely. Eventually, you’ll find your creative groove and hopefully move away from being a reluctant writer to a productive one! Just know that we’ve all been there and if you ever need a positive push, my inbox is always open! Signing off from the trenches, I’m manifesting great writing sessions and envisioning everyone finding your voice and creating some amazing stories to inspire the next generation of reluctant readers and writers!