Publishing & Promotion

Early Steps into Web3 Publishing

Over the past year, I’ve been experimenting with a set of emerging technologies in the publishing field, collectively called Web3 publishing solutions. Available tools in Web3 include smart-contracts, immutable ledgers, decentralized files, token-mediated licenses, autonomous organizations, artificial intelligence, and more. There’s a lot to learn, but these building blocks can be used to empower authors and reader communities, and to provide teachers with a cross-curricular bridge between STEM and Language Arts.

In their most favorable format, the upcoming generation of ebooks promises to be censorship- and piracy-resistant while providing a more equitable platform for diverse voices and new opportunities for collaborative storytelling.

Or it could all go horribly wrong, magnifying all of publishing’s existing problems while introducing new ones. A subset of these technologies enabled the NFT hype bubble, cryptocurrency speculation, and sketchy practices from some unscrupulous scammers. There are environmental concerns, although the best blockchains are orders of magnitude better than the worst, and are becoming incrementally more sustainable over time. There are many cautionary tales to learn from and reminders that the same tools, in different hands, can be used to build or to demolish.

In an attempt to guide the nascent Web3 publishing industry in a positive direction, I believe authors and readers need to get involved now, in these earliest days of Web3, and demand solutions that will lead to the best possible future.

In that spirit, with publishing partners Cent and Cryptoversal Books, I’ve been blockchain-publishing Wordler Village, named for the primary settlement in a REALM that’s been cursed by a Word Wizard. To stave off total destruction, the villagers must select a Wordler each morning to quest for the five-letter Word of Protection that will give their land one more day of peace.

Wordler Village is not a middle-grade series per se, in that I’m not writing it with middle-grade readers in mind, but as a middle-grade author, I naturally tend toward light-hearted fun amid the exploration of serious issues. And incidentally, the pool of five-letter words I’m using to generate the protagonists of each day’s adventure come from a familiar source that’s widely available.

Representation of a Wordle puzzle being turned into a story token using the author’s doodle artwork.

Story episodes of Wordler Village are available online. They’re always free to read and, for a limited time, in limited quantities, they’re free to collect. The revolutionary Web3-publishing part is that when you add an episode to your collection, you own the story token, just like you might own a physical book.

The story token can be moved from your online account to another storage space like you might move a book from one shelf to another. The story token can be given away. It can be traded. It can be sold. Each move is recorded to a ledger that proves authenticity, links to authorized and unaltered content, and belongs only to you.

Wordler Village has succeeded as a proof-of-concept, putting thousands of story tokens into the hands of thousands of readers. The project has proven that Web3 stories can be put into the world in a sustainable and responsible way, on an energy-efficient blockchain, using carbon offsets, with a focus on readers instead of investors.

Once Web3 makes it possible for digital stories to be owned and verified, the magic can really begin. Story tokens can provide admission to events or communities. Smart-contracts can personalize story content to each reader’s preferences. Tokens can link to licenses allowing collaboration on derivative stories. The ledger of token owners can provide a way for authors to reward their loyal readers with ongoing bonus content.

Today’s tokens have unlimited potential, but only if we speak up now to demand Web3 standards that protect author rights and provide new reader experiences. Up next on my personal to-do list is to incorporate AI artwork, provide character stats to make the story into a game, and link story tokens to licenses to allow readers to become co-authors.

The current storyline of Wordler Village is wrapping up this week. The NIGHTfall storyline deals with the aftermath of a Wordle that I failed to solve—I mean, of a Wordler who failed to locate a Word of Protection by the end of her assigned day.

This week’s episodes will remain available into next month. I’d be honored if they were the first Web3 stories in your collection. They’re free, they’re intended to last forever, and I’m hopeful that they can be the start of something beneficial to everyone. I’m also happy to answer any questions about this format and what we may be able to shape it into.

Writing Books Takes a Crowd: Here’s How


We can write alone but we can’t get published alone.

I have found that while writing is a solitary job, to truly succeed you need to be in a room alone—and surrounded by a crowd.

The author John Green wrote, “Writing is something you do alone. It’s a profession for introverts who want to tell you a story but don’t want to make eye contact while doing it.”

This is true in your creative space, but today authors are called on to live uncomfortable public lives which can be hard for introverts. We must get out of our comfort zone. It IS hard to put yourself out there as a writer when mostly we just want to hideaway in our fiction dream worlds.

But we are also SO lucky to be writers in an age where the writing community is wonderfully accessible. We can meet authors in person and online and get to know them as mentors. We can engage with our peers and share resources. Yes, it takes away from writing time, but it also opens up so many more doors for opportunities to improve our writing and get published.


I’ve found no other job like writing that involves constant change…and constant rejection. You need a positive support buoy to keep swimming in this career or you will sink. Wherever you are in the writing journey, look to elevate yourself now with people that can help you finish that first book (or second or third…) and get it to market.

Where to start? Here’s the crowd that filled my space when I was working toward getting published (and still fills my space)–and could fill yours.

Hundreds of people
I was surrounded by writers of all levels at multiple writer’s conferences. Scared stiff, I went to my first writer’s conference eleven years ago and met other writers for the first time. From this one event my entire life changed, and my network of peers expanded into an amazing circle today. Spring forward, and I was back at that conference—as a presenter. I grew into my role as an author, and putting myself ‘out there’ enabled me to do this.

Dozens of people
I surrounded myself with dozens of people as an attendee of local writer coffeehouses, author readings, and book signings. As writers we need to do this! Get out there on a regular basis in small groups and mingle with writers and readers. Online or in person. It’s the human contact we need to keep our spirits up. Sometimes I didn’t always want to leave the house, but I never regretted it. Every time I did, I met a new person or learned something new. I still am.

The same goes for connecting with dozens of folks by joining writer organizations like SCBWI, Science Fiction & Fantasy Writers of America, or International Thriller Writers (ITW). Volunteering with these organizations can play a significant role in meeting influencing people who can help your career path. In past years, I’ve volunteered for ITW doing social media for debut authors and as a contributing editor to their magazine the Big Thrill. I’ve also been an author member for the middle grade blog, Project Middle Grade Mayhem and grateful now to be part of From the Mixed-Up Files. Having mentors and peers to boost you up within your genre is gold. Many authors I’ve met this way have endorsed my books. Authors like to pay-it-forward, and someday you will too. I’ve been honored to have given three book endorsements over the years.

A Dozen People
I fell in love with writing for children with a challenge to myself. I heard of a class called How To Write A Children’s Novel in 9 Months and thought, “Wouldn’t that be different from my writing thrillers for adults?” I signed up right away. It was hard. I knew nothing about writing for kids. I hadn’t read children’s books in years. So I read and I wrote, and I learned from my teachers and my peers. And along the way I fell in love with writing for kids. You never know what road you will go down in thinking outside the box, and taking a risk. I’m glad I did.

A Handful of People
For nearly a decade (until the pandemic!) I met weekly at Wegmans Café with a wonderful group of women writers. We are slowly meeting up again. We call ourselves the Weggie Writers (sounds like Peggy not wedgie!). This informal group grew over time to be eight of us. Writing across diverse audiences and genres. We didn’t all come each week, but when we did we sat and wrote side-by-side. We gave advice, shared resources, and offered shoulders to cry on. We were a giant brain collective that elevated each other! Since getting together, we’ve celebrated getting agents and book deals and MFA graduations. We are awesome. I hope you have your awesome handful.

One-on-One
I’m so lucky to have a critique partner, Erica George, who also writes for kids. We get together for a writing day once a month, go on retreats several times a year, and critique each other’s work. Our friendship and feedback have been critical in getting our books published—and keeping each other going through rejection. I’ve learned in this publishing industry that no matter how many books you’ve published, you will continue to experience rejections and may need to move on to new projects if one doesn’t sell. OR revise the manuscript that isn’t selling OR wait to go on submission again when the market is hot once more for that particular story. My critique partner and I now even share the same literary agent (my second agent—for if one doesn’t work out, don’t be afraid to seek a new champion for your work). Finding that one special person you connect with on the same level can be key to elevating your success.

Once you get a book deal, it’s more people in your room of course! An agent, a publisher, a publicist, and more editors—and editing. Check out my article on the 8 steps to an agent, a publisher, and a two-book deal.

And once your book comes out, you can chuckle over the multiple ways folks butcher the title. Because they will—and it can be funny!

Here are the funniest Blooper Titles of my first middle grade book, Joshua and the Lightning Road:

Joshua and the Lightning Tree
Joshua and the Lightning Rod
Joshua and the Lightening Road
Joshua and the Lightening Rod
The Joshua Tree (one of my fave U2 albums!)

I’d like to see the cover design for these. Wouldn’t you?

Getting published is not all challenging work, of course. There are fun rewards like the week your book releases, doing school visits, talking with readers, getting great reviews, and book trailers. Check out my new one for Secret Beneath the Sand. The crowd in my room helped this book come to life 😊.

 

Do you surround yourself with people as a writer? Do you recommend any other ways to surround yourself with a strong writer network? How have you benefited from a writer network? 

Interview with Nancy Tandon, author of The Way I Say It

Books sometimes have a winding path to publication, and I’m always inspired when I hear those journeys. For the author, it can be such a difficult roller coaster to go through, but it reminds us that when we work hard and persevere, our stories will find homes.

Headshot of author Nancy Tandon

Nancy Tandon

My most recent favorite story like this is from Nancy Tandon. Nancy and I met in 2017 when we were both anticipating our debut books to come out the following year. Mine, THE BOY, THE BOAT, AND THE BEAST, came out in June 2018, but Nancy’s, THE WAY I SAY IT, came out from Charlesbridge yesterday!

And the best part is, Nancy now has a double-debut year, since her second middle-grade book, THE GHOST OF SPRUCE POINT, is coming out from Aladdin on Aug. 2.

It’s a very inspiring and a perfect example of why “never give up” is always great advice for writers, so I’m thrilled to have Nancy on From the Mixed Up Files to talk about her journey.

Here’s what her two books are about:

THE WAY I SAY IT:

Rory still can’t say his r’s, but that’s just the beginning of his troubles. First Rory’s ex-best-friend Brent started hanging out with the mean lacrosse kids. But then, a terrible accident takes Brent out of school, and Rory struggles with how to feel.

Rory and his new speech teacher put their heads together on Rory’s r’s (not to mention a serious love of hard rock and boxing legend Muhammad Ali), but nobody seems to be able to solve the problem of Rory’s complicated feelings about Brent. Brent’s accident left him with brain-damage and he’s struggling. Should Rory stand up for his old friend at school–even after Brent failed to do the same for him?

THE GHOST OF SPRUCE POINT:

Twelve-year-old Parker has grown up in his family’s Home Away Inn, nestled on a wooded peninsula in Maine called Spruce Point. His best friend, Frankie, has been staying at the inn every summer for years with her family. Together, they’ve had epic adventures based out of a nearby old treehouse that serves as their official headquarters for Kids Confidential Meetings.

But lately, business at the inn hasn’t been great, and Parker is pretty sure he knows why. It’s long been rumored that Mrs. Gruvlig, one of the few year-rounders on Spruce Point, has unique abilities of the supernatural kind. And Frankie is absolutely sure she saw a ghost on Mrs. Gruvlig’s property! As more and more spooky happenings occur around the Point, Parker and Frankie are convinced Spruce Point has been officially cursed.

Samantha: Welcome to From the Mixed Up Files, Nancy. These books sound so great! Tell us about your inspirations for the two books you’ve got coming out this year.

Nancy: Thank you for having me here on the Mixed Up Files!

Bookcover for middle-grade novel The Way I Say It by Nancy TandonMy former clinical work as a speech/language pathologist was the inspiration for THE WAY I SAY IT. In the outpatient setting, I worked with several kids with articulation disorders who specifically had trouble saying sounds in their first names. When I began to create my main character, I started with a question: What would middle school be like for a kid whose first name speech-sound difficulties persisted past early childhood?

My second novel, THE GHOST OF SPRUCE POINT, is my attempt to capture the magic and atmosphere of my children’s summer vacations on the coast of Maine. They were together with their cousins, and I watched in awe as the kids grew and changed each year as they explored the gorgeous natural playground of the peninsula where my parents retired. Another inspiration came from a news story I watched about kids with an uncommon allergy to the sun. The resilience of the kids in that interview stayed with me for years and kept coming back to my mind, almost insisting I do something with it! Finally, I did.

Samantha: We were originally in the same debut year, since your debut, THE WAY I SAY IT, was scheduled to come out in 2018 along with mine. What happened that pushed that book back?

Nancy: Ah yes, and I’ll never regret meeting you and the other wonderful 2018 debut authors!

But around that time, the small press that had bought my book was acquired as an imprint of a larger publisher. And the good news was, that new house was willing to take on my manuscript as part of the deal! I was relieved, happy, even excited about this chance to be published by a bigger house.

However, after a year of working to negotiate an addended contract, I still had not heard from my new editor. And the contract negotiations were spinning in circles. (At this point I was un-agented, and I had learned just enough from The Writer’s Legal Guide (a book I highly recommend) to know the offer on the table was not favorable to me). A while later, the second publisher decided not to move forward with my manuscript. My heart sank. I had told everyone I knew about this book deal. I had celebrated with champagne. And now, nothing.

Worse, I had to buy back the rights from the first publisher. (Which is completely on the up and up business-wise, by the way. And in truth, the editing done by that first house was worth the cost. But still, it was painful.) I was embarrassed, disheartened, and very close to giving up all together. I’d had a previous very enriching career as a speech/language pathologist. I began the process of reinstating my license.

Luckily, past me (the one who’d had a book contract and was all excited about kidlit) had signed up for two well-known New England spring conferences that year, NESCBWI and Whispering Pines. I forced myself to attend both.

After the New England conference, I earnestly studied the list of agents and editors who would be open to submissions from conference attendees and sent my work back out there. It felt like I was shouting into the wind, but at least I could still say I hadn’t given up. Not fully, not yet. Even though my heart did very much want me to.

The second conference, Whispering Pines, included a one-on-one consultation with an agent. I reached out with a plea to switch my original submission (the second novel I had been working on) to pages from my first (what I thought of now as failed) novel. The timing was early enough that the agent agreed.

That agent was Rachel Orr from Prospect Agency, who represented (among other amazing authors) a writing friend I’d met through the 2018 debut group: the one and only Samantha M Clark (The Boy, the Boat, and the Beast; Arrow)! You alerted Rachel ahead of time that she’d be meeting me and gave her the head’s up about my manuscript’s twisty past. It was absolutely an essential connection I’ll always be grateful for!

That meeting did not result in an offer of representation from Rachel. (I know! I wanted the story to go that way, too!) But, even better, it resulted in Rachel passing my work to a new agent at Prospect who responded to my work with the enthusiasm needed to take on a new client. I was agented at last!!

Samantha: Yay! I was happy to make that connection, and so glad it led to you signing with your agent. How did THE WAY I SAY IT find its new home with Charlesbridge?

Nancy: Karen Boss, an editor from Charlesbridge, was one of the editors I had submitted to as an NESCBWI attendee. After she reviewed my query and first chapters, she requested the full manuscript. Over the next several weeks, we exchanged emails as she kept me informed of where they were in the process. There were other in-house readers, and a presentation at their acquisitions meeting. Then finally it came. An email that made me shriek and cause a scene in the coffee shop where I was writing with a friend. Re: Offer…

This time, I didn’t have to negotiate the contract on my own, or spend money on a lawyer. My agent at the time, Emma Sector, made sure my interests were represented while also easing the process of getting back my rights to the work.

Everything looked great. Publication was set for 2021. I joined a third debut group. This was happening! But then, due to circumstances at the publishing house, the date of publication got pushed back to 2022. And then of course 2020 and 2021 happened, which weren’t great years to debut anyway (when you can, please show love to writers who did debut in the past two years!!). During this time, I also navigated an in-agency switch as Emma left agenting for a new adventure, and I gratefully landed in Charlotte Wenger’s web. And now: I have held my first novel in my hands. It is winging out into the world to have an adventure all its own. I’m at the copyedit stage of my second novel and am in love with the amazing cover art.

That is my very long answer to your short question! And yes, I can finally say: it was all worth it.

Bookcover for middle-grade novel The Ghost of Spruce Point by Nancy TandonSamantha: So wonderful! Unlike most debut authors, you’re now in the unique position of having two middle-grade novels coming out this year. Tell us how THE GHOST OF SPRUCE POINT found its way to Aladdin.

Nancy: In early 2019, I spent time revising GHOST with my then agent, Emma Sector, who is also a wonderful editor. She really helped me get the manuscript in top shape. She had a very targeted list of editors to submit to, and in fall 2019 THE GHOST OF SPRUCE POINT sold within a week of being on submission, confirming the old adage: publishing is weird!

Samantha: What were the biggest challenges for you over the last few years during this process?

Nancy: The number one biggest challenge for me in all of this was not giving up. I’m usually a “half-full” kind of a gal, but there were times when it just felt like it made no sense to keep going. And it was hard to explain to people outside of publishing what was going on, and at times I honestly felt embarrassed. Where was this book I’d been talking about for years?

But then I’d have a good writing morning. Or my critique group would give me another shot of encouragement. (Or just another shot, haha.) I was also watching the trajectories of my 2018 debut friends, and learning that publication isn’t “the end,” but just a stop on the journey.

Samantha: I love that. So true. Are there any things that have happened that, while difficult at the time, you feel happy about now?

Nancy: In hindsight, I am grateful for the entire string of events that THE WAY I SAY IT had to endure. The book is much stronger than it would have been – in part because I am a stronger and better writer than I was in 2016. And also because of all the talented people who had a hand in helping it and me along the way. I’m so grateful that I got to work with Karen Boss (editor at Charlesbridge) because she pushed me to elevate the work in ways I couldn’t have on my own.

Samantha: Do you have advice for other authors who are going through similar situations?

Nancy: Do. Not. Give. Up. And if you’ve read this far, you can always say to yourself, “well, what’s happening to me isn’t as bad as that one lady who was in four different debut groups. If she can keep going, so can I!”

But seriously, when you are feeling especially disheartened, dig down to the reasons you came to this endeavor in the first place. For me, it boils down to the joy of writing and the incredible people I have met. Once I placed those two things front and center, I knew I could go on forever, whether I was published or not.

Samantha: What are you doing to celebrate your double debut year?

Nancy: I am drinking all the champagne and saying YES to everything that comes my way! I’m also planning a special trip with my husband, who has been an incredible support through it all.

Samantha: Are you working on other future books that you can talk about yet?

Nancy: Nothing I can talk about yet, but I do have a manuscript for a third book that I’m revising. It’s another middle grade and I’m in love with the main character, a girl who is searching for home and finds it in an unexpected place. “Found family” is one of my favorite themes of all time!

Samantha: That sounds wonderful. And finding a home in an unexpected place is exactly what happened with your publishing career. Congratulations on your double-debut year.