For Teachers

Indie Spotlight:Spellbound Children’s Bookshop, Asheville NC

screenshot_707Sue Cowing for Mixed-up Files: This month we’re talking with Leslie Hawkins, the intrepid founder/owner of Spellbound, the only children’s book shop in North Carolina (www.spellboundchildrensbookshop.com/). Rather than close her doors during the late bad recession Leslie downsized her shop temporarily, moved it downtown, and partnered with an art gallery.  But now the shop is doing well and she’s ready to grow again and move  to a site still close to town but with easier parking and more room for activities.  We’re especially glad to feature Spellbound this month, because they’re in the midst of a $18,000 fund-raising campaign with Indiegogo that could make all this happen, and the deadline is May 15. For more details, see: http://bit.ly/GrowBks

MUF:  Leslie, If you do make your goal in the Indiegogo campaign by May 15th, what are your plans for Spellbound’s future?

Artist's view of the new Spellbound space, incorporating some familiar items

Artist’s view of the new Spellbound space, incorporating some familiar furnishings

Leslie Hawkins: Spellbound will expand back to “pre-recession size.” We’ll have a bigger inventory and more space for events. The space will be both bigger and more efficient, as we plan to build an event room that can be closed off to allow private events to take place during store hours. This is something many customers have been asking for, room to have birthday parties, workshops, etc.

MUF: And if you exceed that and make your “stretch” goal you will keep your downtown store as well?  What have been the benefits of sharing space downtown?
Leslie: Well, the many opportunities for cross-promoting, of course. Zapow gallery and Spellbound have expanded each other’s customer reach; we bring more families to the gallery (which has plenty of art that appeals to all ages) and being housed in the gallery has brought in more teens and young adults to see Spellbound’s book offerings.

Spellbound downtown

Spellbound downtown

The biggest benefit has been the capability to share customer service hours. Lauren, co-owner and curator of the gallery, has a masters degree in illustration and is a bona fide kidlit nerd like me, so my customers are in good hands even when I’m not at the store. We have each benefitted from having more time to work on behind-the-scenes business tasks by sharing the customer service workload—and not having to pay each other!
I have, so far, been the only full-time Spellbound staff member.

MUF: You’ve been in a smaller space for awhile, so you’ve probably had to be more selective in what you carry.  How do you decide?  What wouldn’t you do without?
Leslie:  Since being so downsized was only ever meant to be temporary, I have tried to keep the full range of offerings—baby books, early readers, etc.—on hand but yes, necessarily smaller inventory. If this becomes our smaller, satellite location as I envision, the inventory here will be geared more to comics and graphic novels, illustration-heavy books, and teen fiction, to tie in with the core audience for the gallery.
I mostly have relied on a combination of proven sales for backlist—not national bestsellers, necessarily, but what has been consistently in demand here—and my own instinct for frontlist. What do I love? What will I be enthusiastic about? Most of my regular customers come to Spellbound to see what I love and recommend. It’s not the size of the inventory but how it’s curated.

Graphic illustrator Hope Larson with Wrinkle in Time Art Contest winner Crow Thorson

Graphic illustrator Hope Larson with Wrinkle in Time Art Contest winner Crow Thorson

Some titles that I would never want to do without include the Indestructibles baby books from Workman; Betsy Snyder’s board books; the Ivy and Bean series; Nick Bruel’s Bad Kitty books in any format; 39 Clues, Sisters Grimm, and Mysterious Benedict Society series; Kristin Cashore’s Graceling; works by Hope Larson, an Asheville native who has found major national success with her graphic novels; and A Wrinkle in Time, my personal favorite and the very first book ordered for our stock when Spellbound opened in 2004.  And, of course, From the Mixed-Up Files of Mrs. Basil E. Frankweiler!

MUF: What kind of atmosphere do you try to create in your store no matter where you are?  How do you help books and readers find each other?
Leslie: I always want the bookstore to feel fun and welcoming, and for the staff and books to seem very approachable. The main ways I help connect kids to books are listening closely, asking good questions, and always staying tuned in to my younger self and what would have intrigued or excited me about a book at a certain age. Whether helping a kid, a parent, or both, genuine enthusiasm is by far the best tool in my bookseller toolbox.

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Seymour, R.I.P.

MUF: Tell us about your bookstore dog.  Can children read to him/her?

Leslie: Sadly, Seymour passed away last summer (at 17 years old). He was great company for staff and customers alike. He was very quiet and liked to accompany people around the store as they browsed. He did not, however, enjoy being dressed up, as I learned when I tried to put a Santa hat on him for a holiday ad in the local paper years ago. And yes, he loved being read to!
I am almost ready to adopt a new canine friend from the local animal shelter. My hope is that when I find the right match for me, it will be a dog that will enjoy spending days in the bookstore as much as Seymour did.

MUF: Do you and your staff have particular favorites, fiction or nonfiction, new or old, that you’re recommending to middle-graders right now?
Leslie:
Timmy Failure: Mistakes Were Made by Stephan Pastis
The Last Dragonslayer: The Chronicles of Kazam by Jasper Fforde
The 13th Sign by Kristin O’Donnell Tubb
The Fourth Stall books by Chris Rylander
When You Reach Me continues to be a hot handsell… and I love that it almost always proves to be a “gateway” book, bringing customers back for A Wrinkle in Time if they haven’t already read it.

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MUF: We notice Spellbound is among the bookstores who have a book club for adults (like us) who like to read children’s fiction.  What’s the book for May?
Leslie: In May we’ll be discussing There Is No Dog by Meg Rosoff.

MUF: Your current downtown neighborhood looks lively.  If some of our readers visited Spellbound from out of town, would there be family-friendly places where they could get something to eat after browsing?  Are there other attractions in Asheville that families wouldn’t want to miss?

Spellbound view of the neighborhood

Spellbound view of the neighborhood

Leslie:  Oh, yes! Chai Pani is a great family-friendly Indian restaurant directly across the street, with an ice cream store located conveniently next door. Early Girl Eatery, just around the corner, is my go-to place and I frequently recommend it to visitors with kids.
We have a kids’ science museum and a group of working art galleries called the River Arts District, where you can watch artists paint, throw pots, blow glass—you name it! And then there are literary attractions like the Thomas Wolfe Memorial and Carl Sandburg’s home. Perhaps the best attraction is the eclectic variety of shops and galleries and street performers you’ll run across as you walk through downtown. Following the Urban Trail is a good way to make it into a game for kids.

MUF:  Thank you Leslie for taking the time to talk with us us about your shop and your dreams for its future.  We’re sure that wherever children and their adults visit you, they’re going to be Spellbound!
Readers, if you’ve been Spellbound already or are glad to know about this shop, please let Leslie know here.  And if you would like to help Spellbound its return to it’s former size or more, please go to http://bit.ly/GrowBks between now and March 15 to find out how.  One of the gifts you receive in return for a donation may be one of these charming locally-designed stuffed bookworms–a great present for an avid reader!screenshot_708

 

 

 

Sue Cowing is the author of puppet-and-boy novel You Will Call Me Drog, Carolrhoda 2011, Usborne UK 2012.

Indie Spotlight: The Red Balloon, St. Paul MN

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Sue Cowing for MIXED-UP FILES:  Since it’s founding twenty-eight years ago, the Red Balloon Bookshop  (www.redballoonbookshop.com) has become famous among writers and readers as a top-notch children’s book store.  Today we’re talking with the shop’s new owner, Holly Weinkauf.

MUF:  Minneapolis-St. Paul must be a community of readers to sustain so many bookstores!  What is the Red Balloon’s particular appeal to those readers do you think?
HOLLY: Red Balloon Bookshop is in Saint Paul.  Even though Minneapolis – Saint Paul is really one big city, people who live here have strong neighborhood loyalty.  And fortunately we are in a community that supports the arts and literature and supports local businesses.

screenshot_684We are in a beautiful and very walkable neighborhood (when it’s not below freezing!) We provide great storytimes, author events and many other fun ways to engage kids and grown-ups with books.Our customers know they can come here to discover new books or find old favorites.  They know that when they come in we will be happy to help them find what they are looking for, make suggestions, and have a great conversation with them about books or anything else.  Everyone at Red Balloon loves connecting people of all ages with books.

MUF: What was it like to take over the reins of such a well-known and beloved shop?  What plans do you have for its future?
HOLLY: Exciting and a bit overwhelming.  I’ve learned a lot and continue to learn.  When I became the owner I knew and still know this is what I want to be doing.  Red Balloon is a combination of all of my passions – books and stories, children, families, community and small independent business.

A Hobbit celebration

A Hobbit celebration

While Red Balloon is well known and has strong community support, I’m surprised by the number of people who don’t know about us. Usually those are people who are new to the Twin Cities. One of the things we’ve been working on is letting people know we are here, reminding people we are here, and letting them all know that we have new energy at the store.

I’m excited to build on the strong bookstore community that Michele Cromer – Poire and Carol Erdahl began 28 years ago.  Red Balloon will continue to be a welcoming and inspiring place for everyone who loves children’s and YA books.

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RAVEN BOYS and their girl fans, with author Maggie Stiefvater

MUF: What do customers see and experience when they walk into The Red Balloon?  On the days between events, the browsing days, how do you go about connecting customers with books they will love?
HOLLY: We make a point of welcoming everyone who walks through our door.  We have a well -lit and colorful space with fun displays.  To connect people with the right books, we talk with them and we have shelf talkers and displays highlighting particular books for certain readers.  When a regular customer comes in, we often know what sorts of things he or she will like and we can show them what’s new.  We also send out a monthly newsletter with our events and a few book reviews and we connect with people on Facebook and Twitter sharing interesting book related info.screenshot_677

MUF: How do you “curate” the books you sell in your shop?  What do you keep an eye out for?
HOLLY: This is something we’re constantly working to get a better handle on.  We look at each section, what’s selling and what’s not, what do we have too much of what do we need more of…. and what do we know our customers like.

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William Alexander reads from GHOULISH SONG

MUF: We’re authors, so we just have to ask: what titles, fiction or nonfiction, do you and your staff most often recommend these days to middle-graders who come to The Red Balloon?
HOLLY: All of us who work at Red Balloon have our favorites and what we recommend changes depending on who we’re talking to and what’s new.  But most recently we’ve enjoyed selling William Alexander’s books.  Not only is his story a great story, a debut local author wins the National Book Award, but all of us at the store who’ve read Goblin’s Secret and Ghoulish Song have really enjoyed them.

MUF: Over the years, some of the most exciting children’s authors have appeared at The Red Balloon, and many of their books have made their debuts at your shop. In a few weeks you’ll be hosting the launch of an exciting new book of novel-like nonfiction called Wild Boy by Fairy Ring author Mary Losure, right?

WILD BOY publication party, Saturday April 13th at 2 pm.

WILD BOY publication party, Saturday April 13th at 2 pm.

HOLLY: We are definitely looking forward to celebrating Mary Losure’s book!  Events like these are another way we help connect people with books and have those terrific book related conversations.  Amy Oelkers, our Events Coordinator, does a great job of adding something special and unique to each of our events.

I truly enjoy the events we do with local authors and illustrators. It’s great to see grown-ups and kids excited about our local talent (we have a lot!) The local authors and illustrators often have a number of family and friends who come to the events and that definitely adds to the community feel of Red Balloon.

MUF: What are your plans for World Book Night, April 23rd?  What other organizations and community events does The Red Balloon get involved in?
HOLLY: We have a few givers who pick up their books at Red Balloon and we will have a reception for them.  We partner with many, many community organizations throughout the year.  This month we worked with an organization called Success Beyond the Classroom for an amazing “Young Authors” conference.  In April we will be working with the Minnesota Youth Reading Awards to promote the Maud Heart Lovelace Award.

MUF: We encourage our Mixed-up Files readers, especially those who live in towns without an independent bookstore, to make children’s bookstores a day-trip destination.  For those visiting The Red Balloon from out of town, are there family-friendly places nearby where they can get a bit to eat after browsing?  Anything else unique in the neighborhood they should be sure to see?screenshot_671
HOLLY: We are in a terrific day-trip destination neighborhood. Our beautiful, historic neighborhood has lots of great shops.  Bread & Chocolate is a few doors down from us with sandwiches, cookies, coffee, etc. Grand Ole Creamery is nearby for ice cream, Tru Berry for yogurt, and Creative Kids Stuff for toys.  You can learn more about our shopping district at http://www.grandave.com.

Downtown St. Paul is just a few minutes away with both the Minnesota Children’s Museum and the Science Museum of Minnesota.

MUF:  Thank you so much, Holly, for taking the time to visit and answer questions about your shop.  Readers, have you been to The Red Balloon? heard about it? think you’d like to go?   Please leave comments here for Holly  and other readers and/or share some children’s bookstore experiences.  Notice I don’t have to say independent children’s bookstores, because they’re all independent!

 

Sue Cowing lives in Honolulu and is the author of the puppet-and-boy novel YOU WILL CALL ME DROG (Carolrhoda 2011, Usborne UK 2012)

 

 

Filling the Well: on growing as a writer

About eight months ago I finished the author note and copy edits for Written in Stone which will be out in June of this year. I had worked on that book off and on for 15 years. In many ways it’s the book that made me a writer. So it was a real career milestone to put the final touches on it for publication. Once it was gone and I faced the prospect of starting something new I felt like I needed to grow as a writer and push my work to a higher level and explore things I hadn’t tried yet. The authors I admire the most are the ones that are always trying something new. Ursula LeGuin, for example, decided that if anyone was going to tell the story of Lavinia from The Aeneid, it was probably going to be her, and since she was already in her eighties she might as well begin at once. She began by re-reading The Aeneid. In Latin. Her award winning novel Lavinia resulted. Wow! This is the woman I want to be when I’m in my 80s!

Lavinia
So how do I get there? I’ve spent a lot of afternoons and evenings in bookstores listening to authors over the years and here are a few things I’ve learned about, not just enjoying longevity in a fickle profession, but continuing to grow and thrive as a writer and a person.

1. Everybody says read, and everybody is right about that. But I’ve come to see that it’s not volume of text swallowed that matters. Real growth comes from reading thoughtfully. For example, this year’s Newbery winner got quite a lot of buzz online before the announcement in January. I was curious, particularly since The One and Only Ivan’s biggest fans seemed to be teachers. So I read it slowly and reflected on why it was working so well for many people. I am going to confess here that it was not my favorite book of the year. But I could see from a slow and careful examination of Applegate’s craft that she’d created a genuinely appealing voice in the gorilla Ivan. It was spare and wry and consistent. Three things that are very hard to do. Also the layout of each page was roomy and inviting, and Casteleo’s illustrations were lovely in their simplicity. I could have read this quickly, decided it’s not my thing, and dismissed it, but I’m glad I took a closer look. It’s still not my favorite, but I’ve learned something about creating an appealing voice, and I’m certainly going to give page layout some thought in future projects.
If you are looking for good commentary on reading I highly recommend the Heavy Medal Blog over at the School Library Journal which is moderated by the very thoughtful and articulate duo Nina Lindsey and Jonathan Hunt. I seldom comment but I’m always learning from the discussions there.

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2. I have always found the company of my fellow writers both a comfort and an inspiration. I recently got together for lunch with five women who have inspired me for decades. We talked about ordinary things–the care of aging parents, our dreams for a perfect garden. We talked about decidedly writerly things–the difficulty in finding reliable research about the Danish resistance in WWII, how corporate fundraising is it’s own kind of storytelling. We toasted Deborah Hopkinson’s recent Sibert Honor and commiserated over the bumpy spot someone else was going through. It was great to know I’m not alone in the vicissitudes of the business, and even greater to hear from writers I really respect that they never regretted pushing their work to a higher level.

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So if you’ve got a writer or two in your town or an upcoming SCBWI schmooze or an author event at a local bookstore, reach out! Make some connections for yourself. It’s a long lonely road without companions and a grand adventure with friends.

3. I think its also important to do things outside of strictly literary pursuits. One of the great pleasures of working on my book Second Fiddle was playing the violin again after many years away from my instrument and discovering how many people in the book world are also musicians. Don’t neglect other hobbies. Paint. Hike. Dance. Travel. Meet people. Engage your own family as deeply as you can. Your writing will be richer for it.

I will be responding to comments sporadically on this post because I’m out of town with my family is doing stuff that may some day work its way into books. My son is competing in the World Championships of Irish Dance in Boston on Saturday. I’m sure I’ll never write about competitive contemporary Irish dance but I’d love to write about an immigrant Irish kid who loves to dance. I’ll be taking mental notes all week and meeting musicians and talking to dancers from all over the world. I might not write that book for a decade but I’m storing up ideas now.

4. Much of what I’ve learned about the craft of writing has come from listening to authors in bookstores. If you are fortunate enough to live near a bookstore with a visiting author program, take advantage of it. You’ll meet fellow book lovers, make a connection with local book sellers and get excellent mentoring all for the price of a signed book. The woman at the microphone below is the amazing Ursula LeGuin from whom I’ve learned volumes. Her Steering the Craft is one of the most practical and useful writing books I’ve ever worked with. I never  quite understood the subtle distinction between close third person narration and first person narration until I listened to her discuss it in a Q & A at Powells.
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There are many great writing conferences around the country. SCBWI hosts many. The ABLA Big Sur Conference has an outstanding reputation. In Portland the Willamette Writers hold a very good conference every August. I’d love to have people recommend a favorite conference or writing class in the comments. Don’t overlook your local community college. Some of the best teaching is done at community colleges. Sometimes when you are ready to take your work to the next level the investment in a regular class with good instructor feedback is what it takes to get you there.

5. And I’ve found one of the best ways to really master an aspect of the craft of writing is to teach a class on that topic. Teaching forces you to think through problems in a way you tend to resist when you are just having a conversation with yourself in your own writing space. When I was really stuck on differentiating the three characters in Second Fiddle who are all the same age, same gender, and play classical music, I decided to teach a class on deeper character development and came up with a workshop I call Character and the Seven Deadly Sins. I don’t think I could have finished that book without developing the workshop. Whether or not you actually teach the workshop, thinking through a story problem in terms of teaching it to others is often helpful. Local SCBWI conferences are always in need of new presenters with fresh material, so don’t be shy about applying to be a presenter . If the exercise helped you finish a book, odds are it will help other people too.

And speaking of teaching, we’ve come to the shameless self-promotion portion of this blog post.

I’ll be teaching a course for beginning writers of MG and YA fiction called Vampire Free Fiction: writing real world novels for young readers. It is an online class sponsored by The Loft Literary Center and it’s running from June 17th to August 11th. I chose this time slot specifically so that it will be easier for a full time teacher or librarian to take the class over summer break and there is a scholarship available to one lucky teacher who applies, so if you are looking for a way to get started on the novel of your dreams or finally finish a project you’ve been nibbling at for years, I hope you’ll give this class or another like it a try. More information about that at the Loft Literary Center

How about you? What do you do to fill the well of your creative life? Do you have a favorite class, workshop or conference to recommend? How about a good book about the craft of writing? Shout outs in the comments please!