It’s always a pleasure to feature an independent shop that has thrived for decades! We’re talking today with Claudia Maceo, manager of The Twig Book Shop of San Antonio.
MUF: How did your shop get its unique name?
Claudia: The legend behind the name of the store is that the previous owner had purchased it from a man who had named the store after himself. Wanting to have a fresh start, at a cocktail party the new owner was discussing the options for a new name for the store. As is not unusual at a party where there might be alcohol, the literate attendees tossed around a few quotes including the one from which The Twig Book Shop sprang. Alexander Pope – “’Tis education forms the common mind; just as the twig is bent the tree’s inclined”
MUF: Great Story! One reviewer recounting a visit to your shop spoke of its “innocent charm.” What sort of atmosphere have you tried to create for your customers?
Claudia: Given the limited space, we want people to be drawn in by the warm colors of the wood and wall color. There are winding ways through the children’s section and nooks and crannies along each wall. Our cash wrap is in the center of the store and has a huge old Italian-made chandelier from a previous Twig owner that has been placed in our care. We have two entrances- the front-front door and the back-front door. We do have some quaint hand-lettered price signs and computer-generated section signs that I would hope seem “innocent” or quaint.
MUF: A small independent shop has to/gets to be very selective about the titles it carries. How do you decide what books to carry?
Claudia: We have several publisher reps who have known us over the years who advise us wisely. They, after all want us to do well, too. That, and our buyer has been at this job a long time; Susanna was the manager before I was. Our “floor” staff also are great listeners tuned into what customers are asking for.
MUF: How do you help browsers find “the” book. As middle-grade authors, we’re curious to know—what books old or new, fiction or nonfiction do your booksellers find themselves recommending to middle-grade readers these days?
Claudia: When a customer comes to us asking for a book, we usually look it up in the system first, but then we go to the shelf with the customer. That is where the magic occurs – wonderful conversations about reading likes and dislikes, favorite books read, or in the case of a gift, what the reader knows about the intended recipient. We sell a lot of the award winners, classics and the popular authors like Pennypacker, DiCamilo, Henkes, Barnett, London… there are so many.
MUF: The Twig is known for its strong collection of Texana and Texas history. Any especially fine books appealing to ages eight through twelve?
Claudia: We have sold over 100 copies of Goodnight San Antonio which includes local sites and bits of history. There is the age-old classic The Alamo by Margaret Cousins, an Alamo A to Z that includes a bit more text than a typical alphabet book, and the Mr. Barrington’s Mysterious Trunk series that fictionalizes a variety of events in Texas history.
MUF: Most long-successful book shops like the Twig have a strong connection to their communities. Give us an idea what you and San Antonio do for each other.
Claudia: We are very involved with many organizations like church groups and schools, libraries, and literary organizations, non-profits and charities. We provide books for bookfairs, conferences, and author visits that sometimes includes making donations of the proceeds to the non-profits.
MUF: If a family from out of town came to visit The Twig, would there be family-friendly places nearby where they could get a snack or meal after ward? And if they could stay a little longer, are there some unique sights and activities nearby that a family shouldn’t miss?
Claudia: We are located at the Historic Pearl Brewery where all the shops and restaurants are locally owned and operated for a distinctive shopping and dining experience. This summer and fall, several new building projects will be completed like an artistic water feature for kids, informal dining, and a shaded plaza.
We are also on the Museum Reach of the Riverwalk which is the turnaround basin for the river taxis. Along this branch, or reach, a bat colony lives under the Camden St. bridge, water fowl make their homes here, and locks make the river navigable from downtown to Pearl. Within a mile or two of Pearl are the San Antonio Museum of Art, the new children’s Do-seum, and the Witte Museum.
Thank you , Claudia, for telling us more about the Twig. It sounds like a treasure for those who live in San Antonio and a great place to visit. Readers, put this one on your map!
And remember, tomorrow is Independent Bookstore Day, so buy a book or two or more to support the stores that you want to thrive. Independents are the future!
Sue Cowing lives in Honolulu and is the author of the middle-grade puppet-and-boy novel You Will Call Me Drog (Carolrhoda 2011, Usborne UK 2012)