This past Saturday I participated in the first annual Kansas Children’s Literacy Festival, and it was such an amazing experience I thought I’d share my thoughts on why it worked so well. It was a new event in Wichita, Kansas, but the turnout was huge and scores of kids walked away with new books to explore, and a whole lot more!
Here’s what made the event so successful: COMMUNITY. Area schools, local book stores, and community organizations partnered together with city leadership and a radio station to encourage kids to read and write. I loved the scope of fun events offered to celebrate literacy. The event kicked off with a full-blown parade, including a float featuring a gigantic book! Then a celebrated local children’s choir gave their first concert of the year. An illustrator presented a riveting and humorous demonstration. A local kite and toy store helped kids make kites and we had a balloon launch to help “Reading Take Flight.” Wichita Griots African storytellers played drums and told enchanting stories. There were balloon creations, face painting, food trucks, and everything that makes a festival a festival!
And of course there were books! SCBWI authors and illustrators from around the state talked with young readers in an author tent and read from their works in the storytime tent. There were so many smiles!
I think another big factor in the success of the event had to do with the level of PROMOTION it received beforehand. Local news stations and newspapers came out to cover the festival as well, interviewing families and participants to ensure the word is out for next year’s celebration.
As you see, I roped my lovely daughter into helping me. She played the Tickle Me Pink Crayon and The Very Hungry Caterpillar and had so much fun!
If you are an educator or librarian hoping to launch a book festival of any size or add some zest to an already existing one, may I suggest adding some activities that may not seem necessarily reading related to draw interest? I think that was the other factor that caused the Kansas Children’s Literacy Festival to be such a success: VARIETY.
What things have you seen work to draw kids to book fairs and festivals? We’d love to hear your ideas!
Louise Galveston is the author of BY THE GRACE OF TODD and IN TODD WE TRUST (Penguin/Razorbill.)